Seventh Generation Baby Easy Dose Laundry Detergent 23 oz

Seventh Generation’s new EasyDose Ultra Concentrated Liquid Laundry Detergent makes laundry simple. With our innovative Auto-Dosing Technology, you get the perfect amount of detergent with every use. No more guesswork—just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all it takes! Our compact 23oz bottle may be small, but it still provides the same 66-load convenience. Plus, it uses 60% less plastic, 50% less water, and is 75% lighter than our larger 90 fl oz bottle.

Our detergent is a USDA Certified Biobased Product, with 99% of its ingredients made using an advanced-enzyme formula that fights tough stains. It’s the ideal choice for your busy family. Not only is it easy to use and store, but it’s also easy to love. Our Ultra Concentrated Laundry Detergent is about to revolutionize the way you think about clean. Pair it with our Seventh Generation Dryer Sheets or Liquid Fabric Softener, both available in Free & Clear!

At Seventh Generation, we conduct business in a different way. We believe our products are healthy solutions to be used in your home, as well as for the community and environment. We are constantly working on reducing their environmental impact, improving performance and safety, and creating a more sustainable supply chain. It is our responsibility to lead the way in a more conscious way of doing business, where companies work as partners with other stakeholders to create a brighter future for our entire planet.

Seventh Generation is honored to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry detergent and fabric softener products, you are helping us in nurturing the health of the next seven generations.

Our Seventh Generation EasyDose Auto-Dosing Technology ensures the right amount of detergent every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need.

Enjoy the convenience of ultra-concentrated, ultra-convenient liquid laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store and feel good about.

Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz laundry detergent bottle.

Our liquid laundry detergent features an advanced-enzyme formula that fights tough stains.

It is also made with 0% dyes, synthetic fragrances, or artificial brighteners.

product information: